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Shop images focus on bottle labels, catering to the 40% of wine shoppers who make their choices based on the label alone.

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Custom illustrations for Tipsy’s wine pairing recommendations. Clockwise from top left: pork, poultry, beef, spicy, cheese, fish.

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Bottle detail (left) with suggested pairings and tasting notes, sommelier picks (middle), and an in-store event (right) encourage customers to try new wine.

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Clear checkout on desktop (above) and mobile (below) keep customers moving.

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