We worked with global shipping logistics company Janel Group to design and introduce a new brand identity, which features a redrawn and reimagined version of their legacy globe symbol.
The globe symbol is part of a family of icons representing Janel’s capabilities.
The icon family is printed in a repeating pattern on the backs of Janel’s business cards.
We fine-tuned the visibility of the icon pattern on press.
Corporate letterhead, envelope, and business card.
Design mockup of the website homepage.